Seo Specialist

Description:

We are looking for a results-driven and experienced SEO Specialist, with a strong emphasis on Off-Page SEO and Backlinking, to join our on-site team in Lahore (DHA Phase 6). The ideal candidate will be responsible for enhancing our website’s search visibility, building high-quality backlinks, and driving consistent organic traffic growth.

This role involves building and nurturing relationships with bloggers, webmasters, and industry influencers, while conducting thorough analysis of backlink profiles and implementing industry-best strategies to maintain and boost site rankings.

Key Responsibilities:

• Develop and execute comprehensive off-page SEO strategies focused on acquiring high-authority backlinks.

• Identify, outreach, and negotiate backlink placements with webmasters, bloggers, and niche communities.

• Manage guest posting campaigns and seek new content placement opportunities.

• Conduct competitor backlink analysis using tools such as Ahrefs, Moz, SEMrush, and leverage findings for new link-building tactics.

• Regularly monitor and maintain the backlink profile, identifying and disavowing toxic or low-quality links.

• Make strategic recommendations regarding website content, architecture, and linking structures to support SEO objectives.

• Stay informed of evolving SEO best practices, Google algorithm updates, and industry trends to continuously refine strategies.

• Track KPIs related to domain authority, referral traffic, and keyword ranking improvements.

Requirements:

• Proven experience in SEO and link-building, preferably in a similar role.

• Strong understanding of off-page SEO tactics, backlink outreach, and domain authority metrics.

• Proficiency in SEO tools like Ahrefs, SEMrush, and Moz.

• Strong communication, outreach, and negotiation skills.

• Analytical mindset with the ability to assess competitors and extract actionable insights.

• Based in Lahore and available for on-site work in DHA Phase 6.