Description:
Based in our Faisalabad office (on-site), you will own organic growth across A1J.com’s ecosystem (a1jewellers.com, a1mint.com, marketplace sub-stores, The Sunaar, YouTube). You will lead technical audits, content strategy, and on-page optimisation to increase qualified traffic and revenue in a dynamic-pricing jewellery environment.
Key Responsibilities
- Run full technical audits: crawlability, indexation, Core Web Vitals, schema, redirects, hreflang, canonical strategy, robots, XML sitemaps.
- Build keyword universe and content map for 22ct jewellery (rings, chains, bangles, necklace sets, pre-owned, bullion).
- Deliver on-page optimisation at scale (meta, internal linking, headings, PDP copy frameworks) and collaborate on CRO with Design/Dev.
- Implement and QA structured data (Product, Organisation, FAQ, VideoObject, Review).
- Own GA4/GSC insights; define organic KPIs and dashboards.
- Coordinate digital PR/backlink outreach aligned to brand values and seasonal calendars (Eid/Diwali/editorial features).
- Partner with Dev on SEO-safe releases (pagination, filters/facets, JavaScript rendering, Varnish/caching implications, dynamic pricing).
- Align YouTube SEO (titles, descriptions, chapters, thumbnails) with site content.
Essential Skills & Experience
- Graduation is mandatory – must hold at least a Bachelor’s degree in Marketing or a related field.
- 4+ years of hands-on SEO in e-commerce at scale.
- Strong technical SEO (CWV, log-file insights, JS SEO) and on-page/content strategy.
- Proficiency with GSC, GA4, Ahrefs/SEMrush, Screaming Frog, Looker/Data Studio.
- Experience collaborating with developers (tickets/specs, staging QA).
- Evidence of moving the needle on traffic, rankings, and revenue.
Nice to Have
- Experience with marketplaces or multi-store architectures.
- Familiarity with Laravel/WordPress stacks and tag management (GTM vs gtag).
- Knowledge of international SEO and localised campaigns.