Seo & Digital Marketing Lead

Description:

IT Verticals is seeking a highly skilled and proactive SEO & Digital Marketing Lead to head its digital growth strategies and campaigns. This is a full-time day shift role located in Block 10-A, Gulshan-e-Iqbal, Karachi, perfect for professionals with a strong understanding of SEO, SEM, analytics, and online lead generation.

As the SEO & Digital Marketing Lead, you will be responsible for managing all aspects of the company’s digital presence — from improving organic rankings to leading paid marketing efforts and overseeing the entire digital marketing funnel. You’ll drive targeted traffic, maximize ROI, and optimize digital campaigns while collaborating with creative, content, and tech teams.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to boost organic traffic, improve SERP rankings, and increase conversions.

• Plan, implement, and optimize Google Ads, social media ads, and other paid campaigns to meet ROI goals.

• Perform in-depth keyword research, competitor analysis, and backlink strategies.

• Oversee and enhance on-page, off-page, and technical SEO efforts.

• Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc., to track performance and generate actionable insights.

• Create and manage performance-driven content marketing and email campaigns.

• Lead a small team of digital marketing professionals and ensure alignment with business objectives.

• Stay up-to-date with the latest search engine algorithms, trends, and best practices in digital marketing.

• Collaborate cross-functionally with design, development, and content teams to align digital goals.

Requirements:

• Bachelor’s degree in Marketing, Business, IT, or a related field.

• Minimum 3 years of experience in SEO and digital marketing with proven leadership capabilities.

• Proficient in Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).

• Strong analytical mindset, data-driven decision-making, and campaign performance tracking.

• Excellent communication and team management skills.

• Ability to strategize, prioritize tasks, and meet deadlines in a fast-paced environment.

Timings:

• 9:00 AM to 6:00 PM (Day Shift – Monday to Friday)

Perks & Benefits:

• Market competitive salary

• Leadership role with room for career advancement

• Performance-based incentives

• Collaborative and modern work environment

• Exposure to international digital markets