Description:
A dynamic web and digital design, development, and marketing agency seeks an enthusiastic Digital Marketing Manager to oversee client accounts, engage in hands-on digital marketing initiatives, and contribute to crafting compelling pitch decks for potential clients.
Brand Building, Strategy and Positioning / Creative ideas and conceptualization:
- Framework & Strategy - Omni Channel
- Objectives & KPI’s
- Focus Groups & Sampling
- Social Channels Re-positioning
- Contribute ideas during strategic and conceptual brainstorming sessions.
- Competitor Analysis
- Defining USPs
- Research & Campaign Designing
- Mystery Shopping
- Audience Definition
- Campaign Development
Social Media Strategy, Management, Campaign:
- Content Assessment.
- Channel Setup, Design & Post.
- Creative and Content Strategy Calendar.
- Content Conceptualization.
- Social Media Content and Asset Production.
- Digital Creative Production.
- Community Management ( Monitoring users' engagement with and feedback on every post )
- Channels / Platforms ( Facebook, Instagram, Linkedin, Tiktok, Snapchat )
- Content Types (Images/photographs, videos/videography, Animated gifs, Carousels, Reels, Stories, Live Videos )
- Content writing for great captions and post tags.
- Post & Digital Marketing Pitch Deck Designing in Canvas.
- English / Arabic Content Mgmt.
- Influencer Collaboration.
- Campaign type ( brand awareness, engagement, conversion, lead generation, traffic, etc)
- Collaborating with Designers to ensure that posts are engaging.
- Keep up to date with market trends.
- Analyze social data/metrics, and insights regularly and utilize them for best practices.
- Organically increase traffic on the website and social media handles through SMM tactics and strategies.
Social Media Paid Management:
- Channels ( FB, IG, Tiktok, Linkedin, etc )
- Targeted Advertising
- Audience Building
- Ads / Artworks - Compelling Ad Creatives
- Conversion-Optimized Landing Pages
- Multiple Campaigns
- Campaign type ( brand awareness, engagement, conversion, lead generation, traffic, etc)
- Localized Campaigns
- Remarketing Campaigns
- Influencer Paid Collaborations
- Customer Testimonials/Reviews
- Promotional Offers and Discounts
- Engagement and Community Building
- Copywriting - Content Creation
- Call-to-Action (CTA) Optimization
- A/B Testing & Optimization
- Campaign Mgmt ( Bidding, etc )
- Tracking, Analytics & Integrations
- Continuous Optimization
Google Ads / Performance Marketing / PPC / Search Campaign:
- Google Shopping
- Google Search
- Google Display
- Google Display Retargeting
- YouTube Ads
- Competitor Traffic Analysis ( Paid, Social, Organic, Specific Pages )
- Audience Building
- A/B Testing & Optimization
- Landing Pages
- Ads / Extensions
- Campaign Structure
- Creatives
- Audience Building
- Campaign Mgmt ( Bidding, A/B Testing, etc )
- Tracking, Analytics & Integrations
- Optimization
- Continuous Optimization
SEO / Search Engine Optimization:
- On-Page SEO
- Technical SEO
- Off-Page SEO / Content Marketing
- Local SEO
SKILLS / REQUIREMENTS / QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, or equivalent experience.
- Proven experience in brand management within an IT, Marketing, or Advertising agency.
- Proficiency in Canva for creating visually appealing proposals, presentations, and designs.
- Exceptional written and verbal communication skills in English.
- Excellent knowledge of MS Office.
- Strong content writing skills with the ability to craft compelling and concise messaging.
- Proven track record of successful brand development and management.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of AI tools or prompts will be preferred.
- Thorough understanding of marketing and negotiating techniques.
- Fast learner and passion for sales.
- Self-motivated with a results-driven approach.
- Aptitude in delivering attractive presentations.