Description:
Nelly IS Marketing is not looking for a checklist-follower. We are looking for an Organic Growth Commander.
We don’t need someone to tell us “rankings are down.” We need someone who knows why they are down, how to fix it, and has already started the work before we even ask.
You will not be micromanaged. You will be given a target, a budget, and the autonomy to build the Nelly SEO Ecosystem. You are the Head of Organic Growth. If you are obsessed with the mechanics of Search, if you live inside Ahrefs, and if you take it personally when a competitor outranks us—this is your home.
WHAT YOU WILL OWN (The Deliverables)
- The Strategy Engine: You are not waiting for tasks. You are analyzing the SERPs daily, identifying low-hanging fruit, and designing the roadmap to capture it.
- Technical Sovereignty: You own the health of the site. Zero critical errors. Perfect Core Web Vitals. Schema implementation that helps machines (and AI) read our data perfectly.
- The “Local” Domination: Since we serve contractors, you must be a master of Local SEO. You will architect the GMB/GBP strategy, citation flow, and “City + Service” page hierarchy.
- High-Level Link Acquisition: No spam. No PBNs. You will design real outreach campaigns (HARO, niche edits, digital PR) that drive Authority and Traffic.
- The “AI” Transition: You are forward-thinking. You are optimizing not just for Google Search, but for AI discovery (SearchGPT, Gemini, Perplexity).
- Reporting with Impact: Monthly reports are not just screenshots of graphs. You will provide the narrative: What happened, Why it happened, and What we are doing next.
THE KPIs (How You Win)
- Revenue Attribution: We don’t just care about traffic; we care about qualified leads that turn into money.
- Keyword Dominance: First-page rankings for high-intent “Transactional” keywords (not just fluff blog volume).
- Trend Reversal: Ability to take a stagnant project and create a visible upward trend in Ahrefs (Organic Keywords + Traffic Value).
- Indexation Speed: How fast our new “City Pages” get indexed and ranked.
THE REQUIREMENTS (The Filter)
- Experience: 4+ Years of Proven SEO experience. Agency experience is preferred.
- The Stack: Expert mastery of Ahrefs, GSC, GA4, Screaming Frog, and WordPress. (Knowledge of GoHighLevel is a massive bonus).
- The “Hunter” Mindset: You catch things others miss. A broken canonical tag or a missing meta description keeps you up at night.
- Communication: Native-level English proficiency. You must be able to explain complex technical SEO concepts to non-technical stakeholders clearly.
- Availability: You must work EST Hours (Night Shift) to collaborate with the US Leadership team.