Description:
We are seeking an experienced and passionate Content Writer who excels in creating high-impact, emotionally engaging, and conversion-driven content. The ideal candidate will have a strong background in POS systems and Hardware, with hands-on experience writing for tech products, websites, and marketing campaigns. You will play a key role in building brand authority, engaging our target audience, and driving SEO performance.
Key Responsibilities
- Write clear, persuasive, and engaging content across various platforms including websites, landing pages, product pages, blogs, and social media.
- Create emotionally resonant, conversational content that connects with users and drives action.
- Develop SEO-optimized content with strong understanding of keyword density, Meta titles, Meta descriptions, and search intent.
- Research and write accurate, compelling product descriptions specifically for POS systems, targeting both B2B and B2C audiences.
- Collaborate with the marketing, product, and design teams to maintain consistent brand messaging.
- Regularly audit and update website content to improve clarity, SEO, and performance.
- Translate complex technical features into easy-to-understand value propositions.
- Stay updated on industry trends in POS systems, digital payments, and retail technology.
Requirements
- 3–4+ years of proven experience in content writing, preferably in tech, POS systems, retail, or B2B software.
- Strong grasp of SEO best practices, including keyword research, content strategy, and on-page optimization.
- Exceptional writing, editing, and proofreading skills with an eye for detail.
- Ability to adapt writing style based on target audience, tone, and platform.
- Solid understanding of digital marketing principles and customer journeys.
- Excellent research skills with the ability to turn complex ideas into simple, compelling stories.
- Experience with content tools like Yoast, Grammarly, Ahrefs, Surfer SEO, or similar.
- Preferred Skills (Bonus Points If You Have)
- Deep understanding of POS system features, payment processing, and retail software.
- Experience writing for ecommerce, retail technology, or financial tech sectors.
- Background in creating email marketing content and ad copywriting.
- Familiarity with content management systems (e.g., WordPress, Shopify).