Description:
A dynamic web and digital design, development, and marketing agency seeks an enthusiastic Digital Marketing Manager to oversee client accounts, engage in hands-on digital marketing initiatives, and contribute to crafting compelling pitch decks for potential clients.
Brand Building, Strategy and Positioning / Creative ideas and conceptualization:
- Framework & Strategy - Omni Channel
- Objectives & KPI’s
- Focus Groups & Sampling
- Social Channels Re-positioning
- Contribute ideas during strategic and conceptual brainstorming sessions.
- Competitor Analysis
- Defining USPs
- Research & Campaign Designing
- Mystery Shopping
- Audience Definition
- Campaign Development
Social Media Paid Management:
- Channels ( FB, IG, Tiktok, Linkedin, etc )
- Targeted Advertising
- Audience Building
- Ads / Artworks - Compelling Ad Creatives
- Conversion-Optimized Landing Pages
- Multiple Campaigns
- Campaign type ( brand awareness, engagement, conversion, lead generation, traffic, etc)
- Localized Campaigns
- Remarketing Campaigns
- Influencer Paid Collaborations
- Customer Testimonials/Reviews
- Promotional Offers and Discounts
- Engagement and Community Building
- Copywriting - Content Creation
- Call-to-Action (CTA) Optimization
- A/B Testing & Optimization
- Campaign Mgmt ( Bidding, etc )
- Tracking, Analytics & Integrations
- Continuous Optimization
Google Ads / Performance Marketing / PPC / Search Campaign:
- Google Shopping
- Google Search
- Google Display
- Google Display Retargeting
- YouTube Ads
- Competitor Traffic Analysis ( Paid, Social, Organic, Specific Pages )
- Audience Building
- A/B Testing & Optimization
- Landing Pages
- Ads / Extensions
- Campaign Structure
- Creatives
- Audience Building
- Campaign Mgmt ( Bidding, A/B Testing, etc )
- Tracking, Analytics & Integrations
- Optimization
- Continuous Optimization
SKILLS / REQUIREMENTS / QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, or equivalent experience.
- Proven experience in brand management within an IT, Marketing, or Advertising agency.
- Proficiency in Canva for creating visually appealing proposals, presentations, and designs.
- Exceptional written and verbal communication skills in English.
- Excellent knowledge of MS Office
- Strong content writing skills with the ability to craft compelling and concise messaging.
- Proven track record of successful brand development and management.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of AI tools or prompts will be preferred.
- Thorough understanding of marketing and negotiating techniques
- Fast learner and passion for sales
- Self-motivated with a results-driven approach
- Aptitude in delivering attractive presentations