Description:
We are looking for a Senior Marketing Officer to join our Karachi office in DHA. This is an exciting opportunity for a dynamic, detail-oriented professional to contribute to a fast-growing EdTech making a real impact in education.
The ideal candidate will have:
- At least 3 years of marketing experience, especially in digital marketing, content creation, and brand strategy
- Hands-on experience with digital ads, including Meta, Google, Tiktok, Snapchat and LinkedIn Ads
- Strong skills in social media marketing, content writing, and design thinking with the ability to craft compelling campaigns
- Familiarity with marketing automation and CRM tools like Zapier and HubSpot
- A sharp eye for detail and the ability to manage multiple projects simultaneously
- Excellent verbal and written communication skills
- A Bachelor’s degree in Marketing, Communications, or a related field
- A willingness to learn and adapt within the UK's EdTech and tutoring landscape
Key Responsibilities
- Execute marketing strategies and digital marketing campaigns to drive key business KPIs
- Develop high-quality content for various marketing channels, including brochures, newsletters, social media posts, email campaigns, videos, podcasts, webinars, articles, and blogs
- Coordinate with internal and external stakeholders around the world to ensure seamless execution of marketing deliverables
- Conduct market research on the tutoring and EdTech industry, staying updated with trends and best practices
- Support the Head of GTM with daily tasks and assist in creating detailed marketing performance reports