Description:
Key Responsibilities
- Performance Marketing & Paid Ads: Direct, build, and optimize high-ROI paid media campaigns on Google Ads and Meta Ads Manager.
- Product Launches & Brand Strategy: Lead end-to-end product launches, oversee regional and international brand events, and manage creative content/production workflows.
- Cross-Team Leadership: Coordinate daily operations across marketing teams, design/content creators, warehouse/supply management, and external production units.
- Client Relations & Stakeholder Communication: Maintain clear, high-level strategic communication with national and international franchise clients. Strategy & Analytics: Track performance metrics, ROI, acquisition costs, and brand visibility across digital touchpoints to continuously refine campaign tactics.
Candidate Requirements & Qualifications
- Experience: 7 to 10 years of proven experience in Digital / Performance Marketing.
- Industry Background: Food & Beverage (F&B) industry experience is strictly required.
- Technical Expertise: Advanced hands-on experience in Meta Ads Manager, Google Ads, tag tracking, and digital analytics platforms.
- Leadership & Operations: Proven experience in team management, agency/brand coordination, and managing operational workflows. Communication Skills: Exceptional verbal and written communication skills in English to interact effectively with global and local stakeholders.