Description:
We are looking for an analytical, execution obsessed Senior Growth Marketing Manager to build and scale our multi channel growth engine.
In this role, you will own customer acquisition, activation, and revenue expansion. You will lead our strategy from high intent Demand Harvesting to a scalable Product Led Growth (PLG) model connecting every marketing dollar and campaign directly to user activation, retention, and MRR.
What You'll Do:
- Demand Harvesting & Paid Acquisition: Own and execute paid campaigns across LinkedIn, Google Ads, YouTube, and retargeting with a strict focus on CAC and CAC payback.
- Planning and Executing Sales strategies: You will have to design sales funnel, and monitor performance at every level
- Funnel Optimization & Activation: Work closely with design and product teams to optimize landing pages, signup flows, and initial product activation metrics in reference to the visitor behaviors on the website.
- SEO & Content Strategy: Build an intent driven organic engine targeting real customer problems, use cases, and feature search terms rather than generic industry topics. Experience with AEO/GEO is a must
- End-to-End Analytics & Attribution: Set up granular tracking to measure the complete customer journey from search term and ad creative down to activated workspace and MRR contribution.
- Lifecycle & Expansion Marketing: Design automated email and product messaging sequences that turn free trial users into active, paying workspaces and drive viral invite loops.
- Experimentation & Yield Improvement: Run rapid, structured hypothesis testing across CTR, landing page conversion, activation rate, and expansion to compound funnel yield.
What we are Looking for:
- 5+ years of Growth Marketing experience in B2B SaaS (proven track record in Product Led Growth required, you will have to present your past achievements).
- Hands on experience managing performance budgets across LinkedIn, Search, and YouTube.
- Data Obsessed Mindset: Deep fluency in SaaS metrics (CAC, LTV, Payback Period, Activation Rate, Retention, and MRR).
- Technical Analytics Skills: Strong mastery of Google Analytics, attribution tools, heatmaps, and funnel event tracking.
- Scrappy & Execution Oriented: Ability to move fast, write compelling problem focused messaging, and collaborate directly with developers and video editors.