Senior Executive

Description:

We at Allure Digital are still hiring for Senior Executive Performance Marketing / Pay-per-click!

Job Title: Senior Executive – PPC Ads (Google & Meta)
Location: Allure Digital Rawalpindi Office – [On-Site]
Job Type: Full-Time - 5PM-2AM

Job Summary:
We are seeking a Senior Executive – PPC Ads to drive high-quality leads through paid media campaigns. The ideal candidate has a proven track record in Google Ads, Meta Ads, and LinkedIn Ads, specializing in lead generation strategies, conversion optimization, and audience targeting. This role requires a data-driven approach to maximize lead volume and quality while maintaining a profitable CPA.

Key Responsibilities:
- Plan, execute, and optimize lead generation campaigns across Google Search, Display, YouTube, Meta, LinkedIn, and other paid channels.
- Conduct keyword research, audience segmentation, and bid strategy optimization to attract high-intent leads.
- Continuously test and optimize ad creatives, copy, landing pages, and CTAs to improve conversion rates.
- Monitor and analyze campaign performance metrics (CPL, CPA, CTR, ROI) and implement data-driven improvements.
- Set up and manage lead tracking systems (Google Tag Manager, UTM parameters, CRM integrations) to ensure accurate attribution.
- Leverage remarketing and lookalike audiences to nurture and convert leads more efficiently.
- Collaborate with web development and graphics teams to ensure the best results.
- Develop and present performance reports with actionable insights to stakeholders.

Requirements:
- 3+ years of experience in lead generation PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Strong expertise in Google Ads bidding strategies (Maximize Conversions, Target CPA, Manual CPC) for lead gen.
- Experience with CRM integrations (Zapier, Callrail, GoHighLevel) and lead tracking.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
- Deep understanding of landing page optimization and A/B testing for lead conversion.
- Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
- Experience with remarketing, lookalike audiences, and lead nurturing strategies.
- Google Ads Certification is a plus.