Senior Digital & Creative Manager

Description:

Must Services is actively seeking a Senior Digital & Creative Manager to spearhead their digital growth initiatives and lead the creative direction across a range of digital platforms. This is a full-time onsite role based in Islamabad, suited for seasoned professionals with a robust background in performance marketing, content strategy, and campaign execution.

The selected candidate will be responsible for creating high-impact strategies, overseeing multi-channel campaigns, and aligning digital content with business objectives to drive performance across platforms such as Meta, Google, YouTube, TikTok, and others.

Key Responsibilities:

• Develop and execute creative and digital marketing strategies across key digital platforms

• Lead performance marketing initiatives, ensuring data-driven decision-making

• Oversee content creation, campaign planning, and delivery for platforms like Meta (Facebook/Instagram), Google, YouTube, TikTok, etc.

• Collaborate with internal teams and stakeholders to align campaigns with brand objectives

• Analyze campaign results, optimize based on insights, and report performance metrics

• Ensure brand consistency and audience engagement across digital channels

• Stay current with digital trends, innovations, and platform algorithm changes

Key Requirements:

• 5–7 years of experience in digital marketing, content strategy, and creative management

• Proven expertise in multi-platform performance marketing

• Strong leadership and project management skills

• Ability to create compelling, conversion-focused digital content

• Excellent communication and team coordination abilities