Description:
Responsibility includes maintaining the product contents and product presentation on company’s e-Commerce platform. Performing functions to implement effective online marketing initiatives centered on delivering a positive customer experience oversee the design and management of the company’s online business store and contribute to the mission by portraying a positive and attractive image and maximizing revenues, working within the limits of standard practices and prescribed routines, and works under immediate supervision and reports to the higher management.
- Excellent written and verbal communication skills.
- Develop/Supervise brand content.
- Develop brand standards and usage guidelines.
- Maintain brand identity consistency.
- Create strategies to take advantage of market opportunities.
- Conceptualize strategic initiatives and implement details of a campaign.
- Brand messaging – elevator speech, tagline, campaign themes, proof points, etc.
- Blog: Create, write and manage for an official blog and other blogs like word press, BlogSpot and Tumblr.
- Execute strategies with cross-functional teams.
- Manage access to brand assets.
- Assist integration of campaigns with brand consistency.
- Write reports, specifications, and creative briefs.
- Experience in writing for the SEO –Search Engine Optimization.
- Experience with social networks and content management systems (CMS).
- Experience of writing Metadata, branding profiles and blogs.
Skills Required
- Strong research and analytical skills
- Must be good with Microsoft Office products
- Forecast and identify trends, challenges and opportunities
- Ability to think creatively and innovatively
- Familiarity with CMS (Content Management System)
- Familiarity with the latest trends, technologies and methodologies in graphic design, modern web design, mobile apps etc.
- In-depth understanding of the company’s current products and future concepts
- Budget-management skills and proficiency
- Professional judgment and discretion