Description:
As an Senior Advertising Executive, you will play a critical role in enhancing brand visibility and awareness through strategic advertising initiatives. You will collaborate closely with internal teams and clients to design, execute, and optimize campaigns that align with business goals. Your ability to blend creativity with data-driven strategy will help propel both emerging and established brands forward.
Responsibilities:
- • Collaborate with clients to understand their advertising goals and brand vision.
- Lead end-to-end execution of advertising campaigns, including research, planning, creative development, and launch.
- Manage key client accounts and act as a liaison between internal departments and external stakeholders.
- Coordinate with creative teams to deliver high-impact campaign assets.
- Handle client inquiries and resolve issues promptly with professionalism.
- Stay current with the latest advertising tools, trends, and certifications.
- Develop integrated marketing communication strategies that enhance brand equity.
- Monitor, evaluate, and optimize advertising performance across platforms.
- Prepare and manage campaign budgets, timelines, and deliverables.
- Conduct strategic market and competitive analysis to guide brand positioning
- • Always work towards holistic integrated marketing communications.
- • Preparing campaign budgets, and work schedules, as well as setting project deadlines.
- • Development and implementation of marketing plans.
- • Strategic analysis of assigned brands and competition
- • Building brand image and brand equity
- • Optimal utilization of marketing budgets
Qualifications and Skills:
- • Effective team working skills to work with a range of people including media planners
- • A proactive attitude, with the ability to use initiative and be flexible
- • An understanding of what makes a good advertisement
- • Excellent oral and written communication skills
- • Ability to manage budgets.
- • Influencing and negotiation skills when winning new business
- • Excellent organizational skillsBachelor's degree in Marketing or a related field.
- Strong understanding of effective advertising strategies and audience engagement.
- Excellent communication, negotiation, and client-servicing skills.
- Proven ability to manage multiple projects and deadlines efficiently.
- Experience working with cross-functional teams and digital tools.
- Proactive mindset, with strong organizational and problem-solving skills.
- A team player with a collaborative spirit and creative input.