Search Engine Optimization Specialist

Description:

We are looking for a Part-Time SEO Specialist with a minimum of 3-4 years of experience in the field. The ideal candidate should possess a positive attitude, a willingness to learn, and a strong passion for SEO. This role requires expertise in On-Page, Off-Page, and Technical SEO, along with the ability to work on various projects across different customer segments.

Key Responsibilities:

• On-Page SEO: Conduct keyword research, optimize website content, meta tags, and headers, improve site structure, and ensure the website is search engine friendly.

• Off-Page SEO: Develop and execute link-building strategies, manage social media interactions, and engage in online community building to enhance the website's authority and ranking.

• Technical SEO: Perform website audits, resolve technical issues, improve site speed, ensure mobile-friendliness, and implement structured data.

• Content Optimization: Collaborate with content creators to develop SEO-friendly content and ensure it aligns with the latest SEO trends and guidelines.

• Performance Analysis: Monitor, analyze, and report on key SEO metrics, such as organic traffic, ranking, and conversions. Use tools like Google Analytics, Google Search Console, and SEO software to track performance and make data-driven decisions.

• Stay Updated: Keep up with the latest SEO trends, algorithm changes, and industry best practices to ensure our strategies remain effective.

• Collaboration: Work closely with the marketing team, web developers, and other stakeholders to implement SEO strategies and achieve business goals.

Qualifications:

• Minimum of 3-4 years of experience in SEO.

• Proven track record of successful SEO campaigns and projects.

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

• Strong understanding of search engine algorithms and ranking factors.

• Excellent written and spoken English skills.

• Ability to work on multiple projects simultaneously and manage time effectively.

• Positive attitude, eagerness to learn, and adaptability to new challenges.

• Experience working across various customer segments is a plus.

Preferred Skills:

• Knowledge of HTML, CSS, and JavaScript as they relate to SEO.

• Familiarity with CMS platforms such as WordPress, Shopify, or Magento.

• Experience with local SEO and international SEO.

• Basic understanding of PPC and other digital marketing channels.