Description:
We are seeking an experienced and passionate SEO Specialist to join our growing team. This role focuses primarily on off-page SEO and Local SEO, but a strong understanding of all SEO strategies is required. You will play a key role in optimizing our websites and local business listings to drive organic traffic, improve search visibility, and increase conversions.
Responsibilities:
- Develop and execute off-page and Local SEO strategies, including link building, citation building, and outreach.
- Optimize Google Business Profiles and local listings for better map pack visibility.
- Monitor website and local listing performance, rankings, and traffic, and adjust strategies accordingly.
- Perform keyword research to identify valuable local and global opportunities.
- Conduct competitor and SERP analysis, staying updated on SEO trends and Google algorithm changes.
- Collaborate with the content and development teams to create optimized strategies aligned with SEO goals.
- Generate reports to track performance and highlight measurable improvements.
Requirements:
- Proven experience in off-page SEO, Local SEO, and general SEO strategies.
- Strong knowledge of tools like Ahrefs, SEMrush, Google Analytics, and Google Search Console.
- Ability to implement SEO best practices and identify local ranking opportunities.
- Familiarity with on-page SEO, content marketing, and technical SEO is a plus.
- Excellent communication skills and strong attention to detail.