Search Engine Optimization Specialist

Description:

🛠️ What You’ll Do • Condu

ct advanced technical SEO audits across product pages, collection URLs, and site architecture. • Optim

ize site speed, Core Web Vitals, mobile responsiveness, and structured data implementation. • Manag

e canonical tags, hreflang (if applicable), pagination, and crawl budget efficiency. • Build

and maintain internal linking hierarchies and keyword-targeted product/category templates. • Analy

ze and optimize XML sitemaps, robots.txt, and URL parameter handling. • Colla

borate with developers to resolve indexation issues, JavaScript rendering problems, and crawl traps. • Monit

or daily health of organic traffic using GA4, Search Console, Screaming Frog, Ahrefs, SEMrush, or similar. • Suppo

rt seasonal product launches with timely on-page content, schema markup, and SEO-friendly images and slugs

.

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✅ What You Bring • 2–4 y

ears proven SEO experience, preferably in fashion e-commerce or DTC retail. • Hands

-on experience with: • Shopi

fy SEO structure & limitations (Liquid themes) • Techn

ical auditing tools: Screaming Frog, Sitebulb, GTmetrix • Struc

tured data: JSON-LD, product/schema markup • CWV p

erformance tuning: lazy loading, image compression, server-side rendering • Index

ation control (noindex/nofollow strategies, canonical chains) • Stron

g grasp of: • Googl

e’s Search Essentials (former Webmaster Guidelines) • Keywo

rd clustering and content mapping strategies • HTML/

CSS/JS basics to troubleshoot SEO-blocking code • Passi

on for clean site structure, page performance, and data storytelling