Search Engine Optimization Specialist

Description:

We are looking for a highly motivated SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.

Key Responsibilities:

• Conduct keyword research and analysis to guide content teams and optimize existing content.

• Develop and implement effective SEO strategies for on-page and off-page optimization.

• Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.

• Perform technical SEO audits and make recommendations to improve website performance.

• Collaborate with web developers and marketing teams to ensure SEO best practices are properly implemented.

• Monitor website traffic, search performance, and keyword rankings to measure the success of SEO campaigns.

• Stay up-to-date with the latest SEO and digital marketing trends, algorithm changes, and best practices.

• Conduct competitor analysis to identify SEO opportunities and gaps.

• Optimize landing pages, blog posts, and other web content for search engines.

Requirements:

• Proven experience as an SEO Specialist or similar role.

• Solid understanding of search engine algorithms, ranking methods, and SEO industry best practices.

• Experience with SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, Moz).

• Familiarity with HTML/CSS and website administration.

• Knowledge of keyword research and data mining tools.

• Strong analytical and problem-solving skills.

• Excellent written and verbal communication skills.

• Bachelor’s degree in Marketing, Communications, IT, or a related field (preferred but not required).