Sales Engineer

 

Description:

The Sales Executive is a pivotal role responsible for generating new business opportunities and

converting them into long-term, profitable client relationships. This is a hands-on role that

requires a hunter mentality, combining proactive lead generation through cold outreach with

expert management of the entire sales cycle—from initial contact to closing deals and

onboarding projects. The ideal candidate is a persuasive communicator, a strategic thinker, and

thrives in a target-driven environment.

 

Key Responsibilities:

 

1. Prospecting & Lead Generation:

• Conduct high-volume cold calling, emailing, and social outreach (e.g., LinkedIn) to

generate new leads and build a robust sales pipeline.

• Identify and research potential clients and key decision-makers within target industries.

• Leverage various channels to source new project-based opportunities.

2. Client Discovery & Needs Analysis:

• Conduct detailed discovery calls and meetings to deeply understand prospective clients'

business challenges, goals, and project requirements.

• Analyze client needs to effectively position Adryd's services as the ideal solution.

3. Solution Design & Presentation:

• Collaborate with internal teams to craft tailored, compelling service proposals and

presentations that address specific client pain points and project specs.

• Clearly articulate the value proposition, ROI, and competitive advantages of our

offerings.

4. Negotiation & Deal Closure:

• Lead contract negotiations, addressing terms, pricing, and scope to reach mutually

beneficial agreements.

• Employ confident closing techniques to secure signed contracts and project kick-offs.

• Achieve and exceed monthly and quarterly sales targets.

5. Account Management & Pipeline Maintenance:

• Maintain accurate, real-time records of all sales activities, client interactions, and deal

stages in the CRM system.

• Manage a healthy and predictable sales pipeline, providing regular forecasts to

management.

• Ensure a smooth handover of new clients to the account management or project

delivery team.

Requirements & Qualifications:

• Experience: 3 months to 6 months of experience in a B2B sales or business development

role. Prior experience in agency sales is a significant plus.

• *Cold Outreach Prowess: Proven experience and a strong comfort level with cold calling

and other outbound lead generation strategies.

• Sales Skills: Exceptional presentation, negotiation, and closing skills. A demonstrated

ability to sell projects and intangible services.

• Analytical Ability: Strong understanding of service pricing models and the ability to build

custom quotes and proposals.

• Tech Savvy: Proficiency with CRM software (e.g., Salesforce, HubSpot, Zoho) and

standard office tools (Google Workspace/MS Office).

• Personal Attributes:

• Resilient, self-motivated, and target-oriented.

• Excellent verbal and written communication skills.

• A keen listener with strong problem-solving abilities.

• Highly organized and able to manage multiple projects and deadlines simultaneously.