Product Marketing Manager

Description:

Takaful Bazaar is looking for Product Marketing Manager

Experience: Minimum 5 years’ experience

Qualification: Master’s Degree in Communication, Marketing, Advertising or related field

Skills Required:

Product Management - Performance Marketing - Digital Marketing - Market Analytics - Communications & Advertising – Negotiations - Brand Strategy - Brand Development - Strategy Execution -Training & Research

Job Description:

1. Conceptualize and create product literature, specifications, TG/Market research, product pricing approaches, product lifecycle value management, etc.
2. Monitor product price impact, competition offerings and market acceptability to ensure optimum profit margins
3. Conduct extensive consumer, market and product research to understand technology shifts, product offerings in terms of addons/features, product acceptance, CVP, future product and service planning, etc.
4. Liaise with the team on Campaign creation, product planning, revenue and new product launches
5. Manage brand equity and visibility across all relevant platforms
6. Execute product launches and marketing campaigns (digital campaigns, media management, ATL, BTL, social media marketing, digital landscape, etc.) and maintain sound ROI
7. Actively communicating and handling agencies, including creative, digital, PR and media management for brand project success.
8. Develop performance-based marketing strategies and achieve lead/engagement goals across all social media platforms through paid online channels
9. Responsible for overall category digital delivery for all strategic projects and social media accounts
10. Identify and drive new opportunities with corporate clients and develop advocacy programs for them
11. Overall Responsible for category health, including growth, profitability, expansions and profitability.
12. Sales/Marketing Data analysis to seek patterns and forecasting outcomes
13. Customer data analytics to understand the dynamic behaviours, buying patterns, lifestyle, and understandings of consumers to devise perfect product and marketing strategies in aligned with KPIs
14. Use relevant tools to develop algorithms, reports and personas

Requirements:

-An ability to drive innovation and brand growth.

-Team player with strong communication and analytical skills

-Ability to independently manage responsibilities with minimal supervision