Product Marketing Associate

Description:

SwotsUp, Pakistan’s pioneering food information aggregator and social networking platform, is searching for a dynamic Product Marketing Associate to join its vibrant Product and Growth team in Karachi. SwotsUp combines food discovery, user reviews, menus, discounts, and local insights into one innovative platform that empowers users to make smarter food choices—from street carts to fine dining.

As a Product Marketing Associate, you will play a critical role in driving user acquisition, engagement, and overall growth through creative marketing campaigns, data-driven strategies, and strong partnerships. This position offers an exciting opportunity to work at a high-growth tech startup and contribute to building Asia's greatest food discovery platform.

Key Responsibilities:

• Plan, execute, and optimize influencer marketing campaigns to increase app installs, generate buzz, and boost user engagement.

• Launch and refine app engagement campaigns leveraging push notifications, gamification techniques, and A/B testing to maximize retention.

• Support comprehensive user acquisition efforts using social media marketing, referral programs, partnerships, paid advertising, and App Store Optimization (ASO).

• Lead partner marketing initiatives with restaurants including co-branded offers and seasonal promotions.

• Analyze campaign performance through analytics and reporting, using insights to inform and improve marketing strategies.

• Collaborate closely with cross-functional teams including product development, design, and content to align marketing efforts with product goals.

• Manage vendor relationships and strategic partnerships to drive growth and brand visibility.

Ideal Candidate Profile:

• 1 to 3 years of experience in growth marketing, influencer marketing, or app-based marketing. Strong internships and relevant projects are also considered.

• Strong understanding of user acquisition, engagement, and performance marketing principles.

• Familiarity and comfort with marketing tools such as Meta Ads Manager, Google Ads, Firebase, Notion, or similar platforms.

• Passion for food, data, and technology, combined with a creative and analytical mindset.

• Excellent communication and collaboration skills to thrive in a fast-paced startup environment.

Why Join SwotsUp?

• Be part of an innovative startup building Pakistan’s first food social network and discovery platform.

• Work in a dynamic and creative team focused on growth, innovation, and impact.

• Gain valuable experience in product marketing within the exciting food tech ecosystem.

• Contribute directly to a platform that connects food lovers and local businesses across Pakistan.

• Opportunity for professional growth and meaningful contribution in a high-impact role.