Pr Specialist

 

Description:

VQ is a multi-award-winning British brand specializing in Audio and Small Domestic Appliances. We pride ourselves on combining innovative technology with elegant design, creating products that enhance the lives of our customers. As we continue to expand our presence, we are now looking for an experienced PR Specialist who can build strong media relationships, elevate brand visibility, and drive impactful storytelling across global markets.

 

Key Responsibilities:

1. Brand Communications & Public Relations

     • Develop and execute PR strategies aligned with brand positioning and marketing objectives.

• Manage all external communications to ensure a consistent and positive brand image.

• Draft press releases, media statements, and official communications.

• Identify opportunities to enhance brand visibility across relevant media channels.

2. Media Relations & Outreach

     • Build and maintain relationships with media houses, and industry publications,

• Pitch stories, product launches, and brand updates to secure media coverage,

• Coordinate features, and press opportunities for leadership and brand representatives,

• Monitor media coverage and manage follow-ups to maximize exposure.

3. Influencer & Brand Partnerships

• Identify and engage with influencers, creators, and brand partners aligned with company values.

• Manage collaborations, PR gifting, and partnership campaigns.

• Track performance and impact of PR and influencer activities.

• Ensure all collaborations align with brand messaging and campaign goals.

4. Campaign & Product Launch Support

• Support marketing campaigns and product launches through PR-driven initiatives.

• Create buzz and visibility through strategic storytelling and media placements.

• Collaborate with content, design, and digital teams for integrated campaign execution.

• Assist in organizing PR events, launches, and brand activations.

5. Reputation Management & Crisis Handling

• Monitor brand mentions, public sentiment, and media narratives.

• Address negative coverage or PR issues in a timely and professional manner.

• Develop response strategies to manage brand reputation effectively.

• Ensure proactive communication to maintain a strong and credible brand image.

6. Reporting & Performance Tracking

• Track PR performance metrics including media coverage, reach, and engagement.

• Prepare reports on PR activities, campaign impact, and brand visibility.

• Provide insights and recommendations to improve PR effectiveness.

7. Collaboration & Process Alignment

• Work closely with marketing, content, and leadership teams to align messaging and strategy.

• Ensure consistency across all communication channels and brand touchpoints.

• Identify opportunities to improve PR processes and outreach strategies.