Description:
As a PPC Strategist at Intersoft, you will oversee the planning, execution, and optimization of PPC campaigns to achieve optimal results while minimizing costs for our clients. You will play a crucial role in driving performance and delivering value through efficient management of advertising budgets.
Responsibilities:
- Develop and implement strategic PPC campaigns aimed at achieving client objectives while minimizing expenditure.
- Manage PPC budgets effectively, continuously monitoring spending to ensure efficient allocation of resources and adherence to client targets.
- Utilize advanced optimization techniques, including bid management, ad scheduling, and targeting adjustments, to maximize ROI and achieve campaign goals.
- Conduct thorough competitor analysis to identify market trends, benchmark performance, and inform strategic decision-making.
- Collaborate closely with cross-functional teams, including digital marketing strategists and data analysts, to align PPC initiatives with broader marketing objectives.
- Prepare and deliver comprehensive reports and presentations to clients, effectively communicating campaign performance, optimization efforts, and strategic recommendations.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
- Minimum of 2 years of hands-on experience managing PPC campaigns, with a proven track record of driving results while minimizing expenditure.
- Proficiency in Google Ads, Bing Ads, and other PPC advertising platforms.
- Strong analytical skills and ability to interpret data to drive informed decision-making and optimization strategies.
- Experience working with clients in the USA region is preferred.
- Google Ads certification and other relevant certifications are a plus.