Ppc Specialist

Description:

Our Client Company is seeking a PPC Specialist with proven experience in managing paid campaigns within the Forex, FinTech, or financial services sectors. The ideal candidate will be responsible for planning, executing, and optimizing Pay-Per-Click strategies across various platforms to drive high-quality leads and boost ROI.

Key Responsibilities:

Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing, Facebook, LinkedIn, and others.

Conduct keyword research, competitor analysis, and ad copy testing to maximize performance.

Monitor and optimize campaigns regularly to ensure maximum ROI and conversion rates.

Analyze and report on campaign performance using analytics tools like Google Analytics and Data Studio.

Collaborate with the content, design, and marketing teams to align PPC strategies with broader marketing goals.

Stay up to date with industry trends, algorithm changes, and platform updates.

Requirements:

Bachelors degree in Marketing, Business, or a related field.

3+ years of hands-on PPC experience, preferably within the Forex, trading, or financial services industry.

Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.

Experience with landing page optimization and A/B testing.

Google Ads and Analytics certifications are a plus.

Strong analytical skills and attention to detail.