Performance Marketing Specialist

Description:

Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).

Experience: Minimum of 5-7 years of experience.

Industry: Computers and Electronics Manufacturing

Location: Karachi

Key Responsibilities:

-Proficiency in web analytics tools, such as Google Analytics, Google Tag Manager, and reporting platforms.

-Experience with A/B testing tools, conversion optimization, and performance tracking.

-Solid understanding of key performance metrics and how to analyze and act on them.

-Ability to work with large data sets, create reports, and derive actionable insights.

-Strong analytical mindset with excellent attention to detail.

-Knowledge of SEO, SEM, and paid social strategies.

-Excellent communication and collaboration skills to work effectively within teams and across departments.

-Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

-Familiarity with CRM and email marketing platforms (e.g., HubSpot, Mailchimp).

-Familiarity with SEO tools, Analytics tools, Social media marketing tools