Performance Marketing Specialist

Description:

Troxis IT Solutions is looking for a Performance Marketing Specialist to join our growing Marketing team.

This is a full-time onsite role based in Johar Town, Lahore.

Timings: 4 PM to 1 PM

If you are passionate about paid acquisition, B2B lead generation, campaign optimization, and measurable growth, this could be the opportunity for you.

You will own and optimize paid acquisition campaigns across key digital channels, with a strong focus on generating high-quality leads for software development and technology solutions.

Job Responsibilities:
• Planning, launching and optimizing Google Ads & Meta Ads campaigns
• Managing and scaling paid acquisition campaigns
• Driving qualified B2B leads for technology/software services
• Optimizing CPL, CAC, CPA, ROAS, and ROI
• Conducting audience research, segmentation and remarketing
• Running A/B tests across campaigns, creatives, audiences and landing pages
• Monitoring and improving marketing funnels and conversion rates
• Implementing and optimizing tracking through GA4, GTM, Meta Pixel & Conversion API
• Working closely with Sales, Content, Design, SEO and Development teams
• Building performance reports with actionable insights and recommendations

Job Specification:
• 3–6 years of relevant experience in Performance Marketing / Paid Media / PPC
• Strong hands-on experience with Google Ads and Meta Ads
• Proven experience in B2B lead generation
• Experience working within Software, IT Services, SaaS or Technology environments
• Strong understanding of paid acquisition, conversion optimization and marketing analytics
• Experience with GA4 & Google Tag Manager
• Strong understanding of campaign budgeting, optimization and scaling
• Analytical mindset with a strong focus on measurable business outcomes