Performance Marketing Specialist

Description:

We are looking for an experienced Google Ads Specialist with 5–7 years of hands-on experience managing performance-driven campaigns for UK and USA clients.

The ideal candidate must have strong experience working with e-commerce and lead generation brands and should be confident in planning, launching, optimizing, and scaling Google Ads campaigns while communicating effectively with clients and internal teams.

Key Responsibilities

Plan, launch, manage, and optimize Google Ads campaigns.

Manage Search, Performance Max, Shopping, Display campaigns.

Develop strategies for e-commerce and lead generation brands.

Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management.

Optimize campaigns based on ROAS, CPA, CPL, CTR, conversion rate, and overall profitability.

Manage and optimize Google Shopping and Performance Max campaigns.

Monitor budgets, bids, targeting, and campaign performance.

Set up and troubleshoot conversion tracking, GA4, and Google Tag Manager.

Analyze campaign data and provide actionable performance reports.

Continuously test and improve ads, audiences, keywords, landing pages, and campaign structures.

Identify opportunities to scale successful campaigns while maintaining performance.

Stay updated with Google Ads platform changes, automation, AI features, and industry best practices.

Requirements

5–7 years of professional experience in Google Ads / PPC.

Proven experience working with UK and USA clients.

Strong hands-on experience with e-commerce brands and lead generation campaigns.

Strong knowledge of Google Search, Performance Max, Shopping, Display, and YouTube Ads.

Excellent understanding of ROAS, CPA, CPL, conversion tracking, attribution, and campaign optimization.

Experience with GA4, Google Tag Manager, and Google Merchant Center.

Strong analytical and problem-solving skills.

Excellent English communication skills, both written and verbal.

Ability to independently manage campaigns and make data-driven decisions.

Agency/client-facing experience will be an advantage.

Must be comfortable working full-time onsite.