Performance Marketing Specialist

 

Description:

We are seeking a highly analytical and results-oriented Performance Marketing Specialist to plan, execute, optimize, and scale paid digital marketing campaigns across multiple channels. The ideal candidate possesses deep expertise in paid media, conversion optimization, analytics, attribution, and lead generation within the software and techn ology industry.

This role requires someone who combines strategic thinking with hands-on campaign execution to drive customer acquisition, maximize return on ad spend (ROAS), improve conversion rates, and support revenue growth.

 

Key Responsibilities

 

• Develop and execute end-to-end performance marketing strategies aligned with business growth objectives.

• Plan, launch, monitor, and optimize paid advertising campaigns across:

o Google Ads (Search, Display, Performance Max, YouTube)

o Meta Ads (Facebook & Instagram)

o LinkedIn Ads

o Microsoft Ads

o TikTok Ads (preferred)

• Manage campaign budgets efficiently while maximizing ROI and ROAS.

• Drive qualified lead generation for software development services and technology solutions.

• Perform advanced audience research, segmentation, targeting, and remarketing.

• Optimize customer acquisition cost (CAC), cost per lead (CPL), and customer lifetime value (LTV).

• Conduct A/B testing for landing pages, ad creatives, CTAs, audiences, and campaign structures.

• Implement and optimize conversion tracking using:

o Google Tag Manager (GTM)

o Google Analytics 4 (GA4)

o Meta Pixel o Conversion APIs

• Monitor campaign performance using dashboards and marketing analytics tools.

• Analyse marketing funnels and identify opportunities to improve conversion rates.

• Collaborate with the design, content, SEO, sales, and development teams to improve campaign performance.

• Build scalable paid acquisition strategies for B2B and SaaS-focused campaigns.

• Generate actionable reports with clear insights and recommendations.

• Stay updated with the latest digital advertising trends, platform updates, AI powered marketing tools, and automation technologies.

 

Required Qualifications

 

• Bachelor’s degree in marketing , Business, Computer Science, or a related field.

• 3–4 years of proven experience in Performance Marketing or Digital Marketing.

• Strong experience working in a Software House, IT Services, SaaS, or Technology company.

• Demonstrated success in managing high-budget paid advertising campaigns. • Strong analytical mindset with excellent problem-solving skills. • Ability to work independently while managing multiple campaigns simultaneously.

• Excellent communication and presentation skills.