Performance Marketing Specialist

Description:

Key Responsibilities

- Plan, launch, monitor, and optimize multi-channel performance campaigns across Meta (Instagram and Facebook).

-Manage multiple ad sets and campaigns simultaneously with precision and agility.

-Analyze results, extract insights, and adapt strategies in real time for maximum performance.

-Build and optimize full-funnel journeys tailored to premium, high-ticket products.

-Run structured A/B tests, measure outcomes, and present performance dashboards regularly.

-Stay ahead of algorithm updates, new ad formats, and platform innovations, keeping Enertia at the cutting edge.

Requirements

-Candidate with 2–3 years of experience managing social media for tech, lifestyle, or premium consumer brands.

-Bachelor’s degree in Marketing, Business, or a related field.

-Proven hands-on experience managing Meta & Google Ads for high-performance, ROI-driven campaigns.

-Deep understanding of audience segmentation, funnel architecture, and retargeting strategies.

-Strong command of Meta Ads Manager, Google Ads, Google Analytics (GA4), and performance dashboards.

-Ability to blend data insights with strong creative judgment and brand storytelling.

-A sharp, analytical, and proactive mindset - someone who thrives on numbers, results, and experimentation.