Description:
We are looking for a data-driven Performance Marketing Specialist to lead and manage our in-house Brands across Meta platforms and major PPC channels. This role is crucial in scaling our brand's online presence, driving conversions, and optimizing return on ad spend (ROAS).
Key Responsibilities:
- Develop, launch, and manage Meta ad campaigns (Facebook and Instagram) to promote the brand, generate leads, and drive sales performance.
- Plan and execute paid media strategies on platforms like Google Ads, Bing Ads, and other relevant networks, with a strong focus on performance metrics.
- Conduct thorough market and audience research to inform targeting, messaging, and campaign structure.
- Create and test engaging ad creatives, including ad copy, visuals (carousel, video, lead forms, etc.), and landing pages tailored to brand goals.
- Optimize ad performance by continuously monitoring CPC, CPA, and ROAS, ensuring efficient use of advertising budgets.
- Perform keyword research, competitor benchmarking, and audience segmentation to refine targeting and messaging strategies.
- Track, analyze, and report campaign performance, providing clear insights and recommendations to improve future efforts.
- Collaborate cross-functionally with design, content, and product teams to align paid media efforts with brand initiatives and promotions.
- Stay up to date with platform updates, algorithm changes, and digital marketing trends to keep the brand ahead of the curve.
Requirements:
- 2–4 years of hands-on experience managing Meta and Google Ads campaigns for a brand.
- Strong analytical skills with a deep understanding of performance metrics like CTR, CPA, ROAS, and conversion rates.
- Proficient in A/B testing, creative optimization, and budget management.
- Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines.
- Excellent communication skills and a proactive approach to problem-solving and performance improvement.
- Passion for growth marketing and building data-backed strategies that deliver real results.