Description:
We are looking for an experienced and results-driven Performance Marketing Manager to lead and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate should have strong expertise in performance marketing, campaign strategy, data analysis, and conversion optimization.
Key Responsibilities
- Develop and execute performance marketing strategies aligned with business goals.
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
- Monitor campaign performance, budgets, conversions, ROAS, CPA, CPL, and other key metrics.
- Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.
- Analyze marketing data and prepare regular performance reports with actionable insights.
- Manage campaign budgets and ensure efficient allocation of marketing spend.
- Work closely with the content, design, sales, and business development teams to improve lead generation and conversions.
- Conduct audience research, competitor analysis, and market research to identify growth opportunities.
- Continuously test new strategies, channels, and targeting methods to improve campaign performance.
- Stay updated with the latest trends, tools, algorithms, and best practices in digital and performance marketing.
Requirements
- 4–5 years of proven experience in Performance Marketing or Digital Marketing.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience managing paid campaigns with measurable lead generation or revenue outcomes.
- Strong understanding of CPC, CPM, CTR, CPL, CPA, ROAS, conversion rates, and campaign attribution.
- Proficiency in Google Analytics/GA4, Google Tag Manager, and marketing analytics tools.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to manage multiple campaigns and meet performance targets.
- Excellent communication and team collaboration skills.