Performance Marketing Manager

Description:

Zesora is a performance-led agency measured on pipeline, bookings, and revenue — not impressions. The Performance Marketing Manager owns paid media end-to-end across a portfolio of client accounts: strategy, build, optimisation, and the tracking that supports it. This role is hands-on and client-facing; in the ad accounts daily, in Tag Manager and Looker Studio regularly, and trusted to make calls without waiting for sign-off.

–  Build and run performance campaigns across Meta, Google (Search, PMax, Demand Gen, YouTube), and TikTok.

–  Own budget planning, pacing, and forecasting across a portfolio of client accounts.

–  Set and hit CPA/ROAS/CPL targets, running a documented testing roadmap across audiences, creative, bidding, and landing pages.

–  Optimise the full funnel beyond the click — landing pages, forms, booking flows, and post-click experience.

–  Build and debug GTM containers across client sites, configuring GA4 events, key events, and conversion imports.

–  Implement and validate conversion tracking across Google, Meta, and TikTok, knowing when a “conversion” isn’t really firing.

–  Brief creative and shape ad copy, giving designers direction specific enough to be useful.

–  Build Looker Studio dashboards a client can read without a translator.

–  Present performance to clients monthly, including the bad months — with clear, honest reporting.

–  Serve as the primary point of contact for client performance conversations, building trust through consistent, data-backed updates.