Description:
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
Key Responsibilities
Strategic Campaign Development
- Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
- Develop and execute paid social campaigns to acquire new members and retain existing ones.
- Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
Campaign Optimisation
- Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
- Collaborate with the sales team to align messaging and drive enterprise-level growth.
- Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
- Monitor, develop and analyse paid social campaigns to maximise ROI and reduce cost per acquisition across platforms. This includes optimising the target audience, ad creative and landing pages.
Own the Complete Funnel
- Develop ideas for generating leads and revenue through targeted Top, Middle & Bottom of the funnel campaigns.
- Maintain a 360° view of the funnel, tracking everything from impressions to conversions on a daily basis.
- Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
- Monitor key metrics and report insights regularly to drive timely improvements.
- Work closely with stakeholders (design, content, and IT) to address and resolve the funnel-related concerns.
Budget Management
- Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing
- Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
- Coordinate A/B testing of ad copy, creative and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting
- Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
- Generate regular reports on key paid social campaign metrics. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Hunt for New Platforms
- Explore new opportunities across paid platforms and channels to sustain and accelerate growth.
- Drive revenue with a growth mindset - through structured experimentation programs, learn from failures and make data-driven decisions.
Collaboration & Communication
- Collaborate with the designer & content manager to ensure creatives and communication are in line with brand guidelines.
- Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
- Communicate campaign performance, updates, and insights effectively to stakeholders.