Performance Marketing Expert

Description:

We’re looking for a results-driven Performance Marketer who knows how to turn ad spend into sales, not just impressions.

This role is for someone who understands e-commerce, skincare consumers, funnels, and ROAS and can scale profitably using Meta (Facebook/Instagram) and Google Ads.

What you’ll do:

• Plan, launch, and scale Meta & Google Ads campaigns focused on conversions
• Build and optimize full-funnel strategies (TOF, MOF, BOF)
• Create and test audiences, creatives, hooks, and angles
• Optimize for ROAS, CPA, AOV, and LTV
• Track performance using GA4, Meta Ads Manager, and other tools
• Collaborate on creatives, landing pages, and offers
• Continuously test, analyze, and improve performance

What we’re looking for:

• Proven experience running profitable ads for e-commerce / skincare / beauty brands
• Strong understanding of consumer psychology & buying behavior
• Hands-on expertise with Meta Ads & Google Ads (Search, Display, Shopping)
• Data-driven mindset with clear reporting skills
• Ability to work independently and take ownership of results