Performance Marketer

Description:

We are looking for an experienced, data-driven Performance Marketer / Media Buyer to lead and scale high-budget paid acquisition campaigns for our fast-growing D2C e-commerce operations.

If you have a proven track record of scaling local Pakistani brands profitably across Meta and TikTok, understand how to crack creative hooks, and know how to protect margins against COD realities, we want to hear from you.

Key Details

• Position: Performance Marketer / Media Buyer (Mid-Level)

• Experience: 2–4 years in local D2C e-commerce media buying

• Work Setup: Onsite, 6 Days a Week

• Location: Wapda Town, Lahore

• Compensation: Competitive market salary + performance-linked incentives

What You’ll Do

• Scale High Budgets: Manage and scale high-volume monthly ad spends across Meta Ads Manager and TikTok Ads Manager while maintaining target ROAS and CAC.

• Creative Strategy: Act as the strategic brain behind creative output. Develop data-backed hooks, visual angles, and ad briefs for the design and video production team.

• Campaign Architecture: Build, test, and optimize campaign structures including CBO/ABO, broad, custom and lookalike audiences to combat creative fatigue and audience saturation.

• Unit Economics & Margin Focus: Track real e-commerce metrics including blended ROAS, MER, net delivered revenue and COD delivery confirmation rates.

• Tracking & Analytics: Ensure clean event tracking across Meta Pixel, CAPI, TikTok Events API and GA4, while maintaining transparent daily reporting dashboards.

What We’re Looking For

• 2–4 years of hands-on media buying experience focused specifically on local D2C e-commerce in Pakistan.

• Proven scale: Demonstrated experience managing aggressive daily spends profitably without efficiency collapse.

• Platform expertise: Strong command of Meta Ads Manager, TikTok Ads Manager and Shopify backend analytics.

• Local market insight: Deep understanding of local consumer buying behavior, regional creative trends and logistics dynamics.