Performance Marketer

Description:

The Performance Marketer role at AfterRender is a full-time, on-site position based in Karāchi. In this role, you will plan, launch, and optimize paid marketing campaigns across digital platforms to drive lead generation, audience growth, and conversions for video and YouTube-focused services. You will analyze campaign performance data, create reports, and use insights to improve targeting, creatives, and budgets. Day-to-day responsibilities include collaborating with the creative and content teams on ad assets, managing ad accounts and tracking tools, conducting A/B tests, and ensuring campaigns are aligned with overall marketing and business goals. You will also be expected to stay current with performance marketing trends and best practices in the digital and creator economy space.
Qualifications

• Strong skills in paid digital advertising, including managing campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram), and YouTube Ads.
• Experience with performance measurement and optimization, including analytics, A/B testing, conversion tracking, and data-driven decision making.
• Ability to collaborate with creative, content, and video production teams to develop effective ad creatives, messaging, and campaign strategies.
• Knowledge of funnel-building, audience segmentation, retargeting, and lead-generation tactics for service-based and creator-focused businesses.
• Excellent written and verbal communication skills, with the ability to present performance insights clearly to internal stakeholders.
• Strong organizational and time management skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in performance marketing for agencies, media companies, or creator-focused businesses is a plus.
• Familiarity with YouTube ecosystem, channel growth strategies, and content performance metrics is highly beneficial.