Description:
Develop and Implement Paid Social Media Strategies:
- Create and execute paid social media campaigns across various platforms to meet marketing objectives.
- Stay abreast of industry trends and leverage new features to optimize campaign performance.
Content Creation and Copywriting:
- Collaborate with the creative team to develop engaging and effective ad creatives.
- Craft compelling ad copy that aligns with brand messaging and resonates with the target audience.
Campaign Monitoring and Optimization:
- Monitor campaign performance metrics and analyze data to make data-driven decisions.
- Implement A/B testing and other optimization strategies to enhance campaign effectiveness.
Budget Management:
- Manage and optimize advertising budgets to achieve maximum ROI.
- Provide regular budget reports and recommendations for adjustments.
Audience Targeting:
- Conduct audience research and segmentation to identify and target key demographics.
- Implement strategies to expand and refine audience reach.
Collaboration and Communication:
- Work closely with cross-functional teams, including marketing, creative, and analytics.
- Communicate campaign performance, insights, and recommendations to stakeholders.
Requirements:
- Proven experience as a Paid Social Media Manager or similar role.
- In-depth knowledge of social media platforms, advertising best practices, and algorithms.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Familiarity with social media management tools and analytics platforms.
- Bachelor's degree in Marketing, Communications, or a related field.