Paid Media Specialist

Description:

orca digital is looking for a Paid Media Specialist to drive performance marketing campaigns across Google, Meta, LinkedIn, Pinterest, and other platforms. If you have a data-driven mindset, love optimizing ads, and are passionate about digital growth, we want you on our team!

🔹 Key Responsibilities:

• Plan, execute, and optimize paid media campaigns (Google Ads, Facebook, LinkedIn, Pinterest, etc.).
• Conduct keyword research, audience segmentation, and A/B testing for performance improvements.
• Analyze campaign performance and prepare detailed reports with insights.
• Manage ad budgets efficiently to maximize ROI.
• Stay updated on digital advertising trends and algorithm changes.
• Collaborate with the creative team for ad copies, visuals, and landing page improvements.

🔹 Qualifications & Skills:

• 4-5 years of experience in paid media marketing.
• Strong knowledge of Google Ads, Facebook Business Manager, LinkedIn Ads, and other PPC platforms.
• Experience with conversion tracking, attribution models, and GA4.
• Ability to analyze data and make strategic recommendations.
• Strong communication skills and ability to work in a fast-paced environment.