Description:
We are seeking a results-driven Mobile App Growth Manager with a proven track record in performance marketing, App Store Optimization (ASO), and app monetization. In this role, you will lead end-to-end user acquisition (UA) strategies across Google App Campaigns, Meta Ads, and alternative ad networks. You will also take full ownership of our in-app monetization funnels (in-app purchases, ad revenue, and subscription optimization).
Key ResponsibilitiesPerformance Marketing & Paid UA (PPC)
- Campaign Strategy & Execution: Plan, execute, and scale high-ROI Paid User Acquisition campaigns across Google App Campaigns (UAC), Meta Ads (Facebook & Instagram), TikTok Ads, Apple Search Ads (ASA), and DSP networks.
- Budget & ROAS Management: Manage substantial marketing budgets to hit precise target KPI metrics, prioritizing Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
- Creative Testing Engine: Collaborate with graphic designers and video editors to continuously produce, test, and iterate on high-converting ad creative concepts (playable ads, short-form video, UGC).
Monetization & Subscription Funnel Optimization
- Subscription Conversion: Analyze and optimize freemium-to-paid conversion funnels, paywalls, trial-to-paid conversions, and onboarding flows to maximize recurring revenue.
- Ad Revenue & Hybrid Models: Manage ad monetization (Google AdMob, AppLovin MAX, Unity) alongside in-app purchases (IAP) to maximize eCPM, ARPU, and ARPDAU.
- A/B Testing & Dynamic Pricing: Conduct systematic paywall A/B tests (pricing tiers, introductory offers, discount hooks, billing cycles) using tools like RevenueCat or custom backend architectures.
Analytics & Retention
- Product Analytics: Leverage MMPs (AppsFlyer, Adjust, or Branch) and product analytics platforms (Firebase, Mixpanel, Amplitude) to monitor user cohorts, retention rates, and churn.
- Cross-Functional Collaboration: Partner directly with Product Managers, UI/UX Designers, and Developers to implement growth-focused product changes and analytics tracking.
Candidate QualificationsRequired Skills & Experience
- Experience: 3+ years of dedicated experience scaling mobile app UA and monetization in a mobile app studio or digital product environment.
- PPC Mastery: In-depth, hands-on experience running large-scale ad campaigns on Google App Campaigns (UAC) and Meta Ads.
- Attribution & MMPs: Deep technical understanding of Mobile Measurement Partners (AppsFlyer, Adjust, Singular, or Branch) and SKAdNetwork (SKAN) tracking.
- Data-Driven Mindset: Strong analytical skills with advanced proficiency in Excel, SQL, or BI visualization tools to evaluate cohort data and ROI metrics.
Nice-to-Have (Bonus Points)
- Direct experience converting free users into recurring paid subscribers (Subscription model expertise).
- Prior experience managing growth for portfolios exceeding 1M users
- Familiarity with paywall optimization tools (e.g., RevenueCat, Adapty) and localization strategies for global markets.
Why Join Ninesol Technologies?
- Scale & Impact: Directly influence the growth trajectory of apps used by over 50 million users globally.
- Competitive Package: Attractive salary package matching experience, performance bonuses, and continuous learning opportunities.
- Collaborative Environment: Work alongside experienced product managers, engineers, and digital marketers building top-tier consumer mobile applications.