Meta Performance Marketing Team Lead

Description:

Jarvis Marketing Agency, a leading force in the digital marketing landscape, is seeking a highly accomplished and results-oriented Meta Performance Marketing Team Lead to spearhead our Meta advertising strategy and team. This is an exceptional opportunity for a seasoned expert with a minimum of 3 years of demonstrable experience in driving significant performance and ROI through Meta platforms (Facebook, Instagram, WhatsApp).

Position Overview:

As the Meta Performance Marketing Team Lead, you will be instrumental in architecting, executing, and optimizing high-impact Meta advertising campaigns that directly contribute to our clients' business objectives. You will lead a dedicated team of specialists, fostering a data-driven culture focused on exceeding performance targets across the Meta ecosystem. Your deep understanding of Meta's advertising platform, evolving algorithms, and audience segmentation will be critical in maximizing campaign efficiency and achieving exceptional results.

Key Responsibilities:

Strategic Leadership: Develop and champion innovative, data-backed Meta advertising strategies aligned with overarching business goals and client objectives.

Performance Optimization: Drive continuous improvement in campaign performance through rigorous A/B testing, audience analysis, creative optimization, and meticulous budget management.

Team Empowerment: Lead, mentor, and inspire a team of Meta specialists, fostering a collaborative and high-performance environment focused on achieving and surpassing KPIs.

Data-Driven Decision Making: Leverage robust analytics and reporting to extract actionable insights, identify growth opportunities, and provide clear performance updates to stakeholders.

Platform Mastery: Maintain expert-level knowledge of Meta Ads Manager, platform updates, algorithm changes, and emerging advertising features to ensure a competitive advantage.

Cross-Functional Collaboration: Partner seamlessly with internal marketing, creative, and analytics teams to ensure cohesive and impactful integrated marketing strategies.

Compliance & Best Practices: Ensure all Meta advertising activities adhere to platform policies, legal requirements, and industry best practices for optimal account health and performance.

Qualifications:

Proven Track Record: Minimum 3 years of hands-on experience managing and optimizing high-performing Meta advertising campaigns for reputable brands or agencies, with a strong portfolio demonstrating tangible results (e.g., ROAS, CPA, lead generation).

Leadership Excellence: Demonstrated ability to lead, mentor, and motivate a team to achieve ambitious performance goals.

Deep Meta Expertise: Comprehensive understanding of Meta Ads Manager, audience targeting, ad formats, bidding strategies, pixel implementation, and conversion tracking.

Analytical Acumen: Strong analytical and problem-solving skills with the ability to interpret complex data, identify key trends, and translate insights into actionable optimization strategies.

Exceptional Communication: Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and present data-driven reports effectively.

Growth Mindset: Proactive and adaptable with a passion for staying at the forefront of digital advertising trends and implementing innovative solutions.