Description:
We are looking for a results-driven Meta Performance Marketer to lead our paid acquisition function. This role requires ownership, initiative, and proven expertise in running Meta ad campaigns that deliver qualified appointments — not just raw leads. You will be responsible for building, optimizing, and scaling campaigns that directly fuel our sales pipeline.
WORK SETUP
- Position: Meta Performance Marketer
- Location: Paragon City, Lahore
- Working Hours: Flexible, results-focused
- Employment Type: Full-Time (Onsite)
- Probation: 90 days with written targets from day one
KEY RESPONSIBILITIES
- Build and manage Meta ad campaigns targeting Amazon and TikTok Shop brand owners in the US.
- Optimize campaigns toward qualified appointments for the BD team.
- Own all Meta assets (Business Manager, ad account, pixel, creatives).
- Deliver weekly performance reports: spend, leads, BD‑accepted leads, appointments booked, cost per appointment.
- Research, test, and iterate on audiences, creatives, and offers.
- Coordinate with BD team on lead quality and fix targeting as needed.
- Stay ahead of Meta platform changes and proactively recommend improvements.
REQUIREMENTS
- Proven experience running Meta lead generation campaigns for B2B or high‑ticket services.
- Strong analytical skills with the ability to act on data independently.
- Self‑directed, accountable, and commercially minded.
- Clear written communication in English.
- Hands‑on proficiency with Meta Ads Manager, Business Manager, Pixel, and campaign optimization.
- Familiarity with GoHighLevel or similar CRM for lead tracking and attribution.