Meta Business & Ads Specialist

 

Description:

We are hiring a Meta Business & Ads Specialist to take full ownership of our Meta ecosystem — from Business Manager infrastructure and platform verification to full-funnel campaign management and performance reporting. This is a hands-on, senior role for someone who can think strategically and execute with precision. You will work directly with our advisory and client-facing teams to ensure every Meta campaign is structured, compliant, and driving measurable business results.

 

🎯 Key Responsibilities

 

Meta Infrastructure & Compliance

• Set up and manage Meta Business Manager, ad accounts, Pages, and connected assets

• Handle Business Verification, Domain Verification, and ongoing compliance management

• Resolve account restrictions and policy issues; maintain stable, restriction-free accounts

• Configure Meta Pixel, Conversion API (CAPI), and Events Manager for accurate tracking

 

Campaign Management & Optimization

• Create, manage, and optimize Facebook and Instagram ad campaigns end-to-end

• Build full-funnel strategies — awareness, consideration, conversion, and retargeting

• Conduct audience research, segmentation, and A/B testing to improve campaign efficiency

• Monitor and improve key KPIs: ROAS, CPA, CTR, CPL, and conversion rates

 

Technical & API Readiness

• Prepare and maintain systems for Meta Marketing API and WhatsApp Business API integration

• Work with Google Tag Manager and analytics platforms to ensure clean data flows

• Identify tracking gaps and implement server-side solutions to maintain data accuracy

 

Reporting & Collaboration

• Deliver structured, insight-driven performance reports to internal teams and clients

• Collaborate with content, design, and business advisory teams to align campaigns with broader goals

• Stay current on Meta platform updates, algorithm changes, and emerging digital trends

 

✅ What You Bring

 

Required

• 3+ years of hands-on experience with Meta Ads Manager and Meta Business Manager

• Proven experience with Business Verification and account recovery processes

• Strong working knowledge of Meta Pixel and Conversion API (CAPI) setup and troubleshooting

• Demonstrated ability to scale campaigns and improve ROAS across multiple accounts

• Deep understanding of Meta advertising policies and compliance requirements

• Strong analytical skills — comfortable turning raw campaign data into actionable decisions

• Excellent communication skills with ability to present findings clearly to non-technical stakeholders