Meta Ads Specialist

Description:

The Aura Agency is seeking a highly skilled and results-driven Meta Ads Specialist to lead lead generation efforts in the USA for a client’s coaching program focused on developing professional speakers. The role involves developing and executing Meta ad campaigns, optimizing budgets, and ensuring the growth of sales through targeted campaigns aimed at driving high-quality leads. The ideal candidate should have experience in niche marketing, audience segmentation, and performance-driven advertising.

Key Responsibilities:

USA Lead Generation & Sales Growth:
✔ Develop and execute targeted Meta ad campaigns to generate high-quality leads for the client’s coaching program.
✔ Implement niche-specific strategies to attract individuals seeking to become professional speakers.
✔ Drive sales growth by optimizing campaigns for conversions and maximizing ROI.
✔ Work closely with the client’s sales team for smooth lead handoff and conversion.

Campaign Management & Optimization:
✔ Set up, manage, and optimize Meta ad campaigns across Facebook, Instagram, and other Meta platforms.
✔ Conduct thorough audience research and segmentation to identify ideal client profiles.
✔ Implement A/B testing for creatives, copy, and targeting to enhance performance.
✔ Continuously monitor and analyze campaign performance, adjusting strategies as necessary.

State-Specific Budget Management:
✔ Allocate and manage ad budgets across states, optimizing spending for maximum lead generation.
✔ Develop strategies to scale budgets based on state-specific performance.
✔ Provide regular performance and budget utilization reports.

Funnel and Automation Collaboration:
✔ Collaborate with the funnel development and automation team to optimize ad campaigns for conversions.
✔ Ensure seamless integration of Facebook linking with GHL (Go High Level).

Reporting & Analysis:
✔ Generate detailed reports on campaign performance, focusing on key metrics like CTR, conversion rates, CPA, and ROI.
✔ Provide insights for continuous improvement and adjustments based on performance.
✔ Deliver regular updates to internal teams and the client.

Client Communication Management:
✔ Maintain clear communication with the client regarding campaign performance and strategic adjustments.

Qualifications:

✔ BS Honors Degree in Marketing, Digital Marketing, or a related field.
✔ Proven experience in managing Meta ad campaigns focused on lead generation and sales in the USA.
✔ Strong understanding of niche marketing and audience segmentation.
✔ Expertise in budget allocation and optimization across geographic regions.
✔ Proficiency in Meta Ads Manager and other digital marketing tools.
✔ Excellent analytical skills for data-driven decision-making.
✔ Experience with lead capturing processes such as funnels, call bookings, and closing.
✔ Experience with tracking and reporting tools (Google Analytics, Meta pixel).

Preferred Skills:

✔ Certification in Meta Ads or Digital Marketing.
✔ Familiarity with CRM platforms and marketing automation tools.
✔ Understanding of the coaching and personal development industry.
✔ Creative, strategic thinker with a passion for driving results.

Why Join Us:

✔ Play a key role in the growth of a rapidly expanding coaching program.
✔ Work in a dynamic and collaborative remote environment.
✔ Competitive compensation and professional development opportunities.
✔ Make a significant impact in helping individuals achieve their speaking goals.