Description:
We are looking for an experienced Meta Ads Manager to manage and scale Facebook & Instagram advertising campaigns for the US insurance market. This role focuses on brand awareness, lead generation, and performance optimisation for insurance products.
You will be responsible for creating, managing, and optimising paid social campaigns that deliver high-quality leads, strong ROAS, and long-term brand growth.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns
- Run lead generation and branding campaigns for insurance products
- Target US-based audiences using custom, lookalike, and interest-based targeting
- Create and test ad creatives, copy, and funnels
- Optimise campaigns for CPL, CTR, conversions, and ROAS
- Set up and manage Meta Pixel, Conversion API, and events
- Monitor performance and scale winning campaigns
- A/B test audiences, creatives, placements, and budgets
- Work with landing pages, forms, and CRM integrations
- Provide weekly and monthly performance reports
- Ensure compliance with Meta ad policies, especially for insurance & financial services
- Required Skills & Experience
- Proven experience managing Meta Ads for the US market
- Experience in insurance, financial services, or lead generation (preferred)
- Strong understanding of Meta Ads Manager & Business Manager
- Experience with lead forms, funnels, and landing pages
- Knowledge of audience segmentation & retargeting
- Ability to scale campaigns while maintaining lead quality
- Strong analytical and optimisation skills
- Excellent communication and reporting skills
Nice to Have
- Experience with IUL, life insurance, health insurance, or retirement plans
- Experience working with insurance agents or agencies
- Copywriting skills for high-converting ad creatives