Meta Ad Specialist

Description:

The Digify Agency is actively seeking a skilled and results-driven Meta Ad Specialist to join our remote team. If you have a proven track record of running successful ad campaigns on Meta platforms and possess a strong understanding of digital consumer behavior, particularly within the Australian market and hospitality industry, we want to hear from you.

As a Meta Ad Specialist, you will be responsible for planning, executing, and optimizing paid campaigns across Facebook and Instagram to support our clients in the service-based sector. You will work closely with the strategy and creative teams to craft highly targeted and conversion-driven campaigns.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns across Meta platforms (Facebook & Instagram).

• Analyze and interpret campaign performance using Ads Manager and other analytics tools.

• Conduct in-depth audience research and leverage advanced targeting techniques including lookalike audiences, geo-targeting, and segmentation.

• Translate campaign data into actionable insights and strategic recommendations.

• Stay updated with the latest AU consumer behavior trends and hospitality marketing practices.

• Collaborate with internal teams to align campaign strategies with overall client objectives.

• Manage budget allocations, A/B testing, and continuous performance optimization.

Requirements:

• 1–2 years of hands-on experience managing Meta Ads, specifically within the service-based industry.

• Solid grasp of the Australian digital consumer landscape and hospitality-related marketing trends.

• Proficiency in Meta Ads Manager, reporting dashboards, and performance tracking tools.

• Strong analytical mindset with the ability to turn data into impactful marketing actions.

• Excellent communication, problem-solving, and collaboration skills.

Job Timings:

🕒 7:00 AM – 3:00 PM (PKT)

This is a remote role suitable for motivated individuals who can independently handle campaign planning and performance optimization while working within a cross-functional marketing team.