Media Executive

Description:

• Developing marketing campaigns for products or services to create awareness for target audiences
• Reviewing current news stories to determine if coverage is adequate or needs to be updated with additional information
• Managing budgets to ensure that costs are controlled and expenditures are within limits set by company policy
• Overseeing the development of new products and services to meet consumer demands
• Evaluating the performance of employees to ensure that they are meeting job requirements and effectively contributing to the organization’s goals
• Reviewing advertising rates charged by media outlets to determine if they are appropriate
• Making strategic decisions regarding the use of technology to reach new audiences and increase engagement with existing customers
• Negotiating contracts with vendors to purchase space in newspapers, radio stations, billboards, or other media outlets