Description:
We place Pakistani students into foreign universities. Founder-led, launched last year, small team. This is our first full-time marketing hire — you're not inheriting a machine, you're building one. You'll own both sides of marketing: the paid engine that brings leads today, and the organic base that keeps bringing them after the ads stop.
Paid marketing
- Build, run, and optimise Meta and Google campaigns end to end
- Test creative, audiences, and offers — scale what works, kill what doesn't
- Own the numbers that matter: cost per lead, cost per booked counselling appointment
- Manage budget responsibly; you'll start small and earn more as the numbers hold
Organic marketing
- Grow Instagram, TikTok, and Facebook with content students actually engage with — not motivational quotes
- Direct our SEO content: visa financial requirements, tuition and living costs, intake timelines, admission routes for lower-grade applicants
- Turn placed students into proof — testimonials, outcome stories, before-and-after journeys
- Keep a consistent posting rhythm and fast response times in DMs and comments
Also yours
- Capture every inquiry into one place, qualify it, hand it to counsellors, chase the ones that go quiet
- Brief and supervise one marketing intern
- Report weekly on what moved, with numbers
What we're looking for
- 1–2 years hands-on digital marketing, agency or in-house
- You've personally run campaigns with real budget behind them — not "assisted on"
- Comfortable in Meta Ads Manager, Google Analytics, and Search Console
- Write clearly in English and Urdu for a 20-year-old audience
- Can work without a playbook, because there isn't one yet