Description:
This isn't your typical marketing role! We need someone who can blend traditional marketing expertise with cutting-edge AI tools to drive measurable growth. You'll own our entire marketing engine, from content creation to lead generation, with a heavy focus on leveraging AI to scale what works.
What You'll Do
Content & Brand Building
- Create compelling content across multiple formats: blogs, case studies, e-books, website lead magnets, and pop-ups that convert visitors into qualified leads
- Develop and execute AI-first content strategies optimized for voice search and answer engines (AEO)
- Manage and grow our LinkedIn presence—optimize company pages, showcase products, and drive meaningful engagement
SEO & Digital Visibility
- Execute comprehensive SEO strategies (on-page and off-page) to improve organic rankings
- Build high-quality backlinks through guest posting, strategic partnerships, and link building campaigns
- Monitor and improve domain authority while ensuring we rank prominently in AI-powered search engines and answer platforms
Community & Marketplace Management
- Maintain active presence on review platforms (G2, Capterra, GetApp, Product Hunt) to build credibility and generate leads
- Engage authentically in forums and communities (Reddit, Quora, HackingHR, HRTech Alliance) to establish thought leadership
- Build and nurture a network of HR professionals on LinkedIn through strategic engagement
Outreach & Lead Generation
- Conduct LinkedIn outreach campaigns for business development, securing introductions and demo calls
- Design and execute email marketing campaigns that keep subscribers engaged and move them through the funnel
- Create automated outreach workflows using AI tools and marketing automation platforms
AI-Powered Marketing Operations
- Build and deploy AI bots to handle redundant tasks, analyze campaign performance, and generate actionable reports
- Create sophisticated automation workflows for emails, LinkedIn DMs, and lead nurturing sequences
- Continuously optimize marketing processes using generative AI tools to improve efficiency and results
What You'll Bring
Required Technical Skills
- Proven expertise in content marketing with a portfolio demonstrating results
- Deep experience with LinkedIn marketing, including profile optimization, content strategy, and follower growth
- Strong command of SEO principles, link building strategies, and domain authority improvement
- Knowledge of AEO and creating content optimized for AI-powered search and voice assistants
- Experience managing company profiles on review and marketplace platforms
- Demonstrated success with B2B outreach and lead generation on LinkedIn
- Email marketing expertise with proven ability to nurture and convert subscribers
AI & Automation Proficiency
- Hands-on experience with marketing automation tools (Zapier, Clay, Notion, or similar)
- Advanced proficiency with generative AI tools: ChatGPT, Claude, Gemini, Perplexity
- Ability to build custom AI workflows and bots for marketing automation
- Experience using AI for content creation, data analysis, and campaign optimization
Essential Soft Skills
- Excellent interpersonal and communication abilities
- Strong partnership management and relationship-building skills
- Outstanding English language skills (both written and verbal)
- Self-starter mentality with ability to work independently and manage multiple priorities
Key Responsibilities & Targets
You'll be measured on concrete outcomes, including:
- Achieving monthly and quarterly lead generation and engagement targets
- Driving organic traffic and creating brand awareness that results in qualified demo bookings
- Nominating our company and products for relevant HR tech awards, demo days, and industry competitions
- Building new marketing partnerships and strengthening existing collaborations through joint initiatives
- Growing our LinkedIn network with HR professionals, actively engaging in industry groups and trending conversations
- Maintaining peak website performance—updating copy, managing plugins, ensuring backups
- Developing and executing comprehensive marketing strategies spanning blogs, email campaigns, LinkedIn newsletters, social media, and multi-channel lead generation