Marketing Specialist

Description:

- Develop and execute marketing campaigns using Adobe Marketo software

- Manage and optimize email marketing campaigns, lead nurturing programs, and lead scoring models

- Analyze campaign performance and provide data-driven insights for improvement

- Collaborate with internal teams to align marketing strategies and goals

- Utilize Adobe Marketo's features and functionality to drive marketing automation and efficiency

Requirements:

- Experience: 1.5 - 2 years of experience in marketing, preferably with Adobe Marketo software

- Qualification: BBA/MBA in Marketing or related field

Skills:

- Hands-on experience with Adobe Marketo software

- Strong understanding of marketing automation and email marketing principles

- Analytical and problem-solving skills

- Excellent communication and collaboration skills