Marketing Specialist

Description:

Experience required: 0 to 2 years of working in a rapid startup environment

Education required: Education is flexible; however, a background in engineering is a plus
 

Primary Responsibilities

Content Creation & Brand Management
Design compelling visual content across multiple platforms using industry-standard tools
Create and manage engaging social media content primarily for LinkedIn, YouTube, and Twitter(X)
Develop professional marketing materials including infographics, product mockups, and sales collateral
Produce high-quality demo videos and animated explainer content showcasing product features and benefits

Maintain consistent brand identity across all company touchpoints and marketing materials

Strategic Marketing
Plan and execute targeted social media campaigns to increase brand visibility and engagement
Develop comprehensive marketing strategies aligned with company goals and industry trends
Analyze marketing performance metrics and provide actionable insights for continuous improvement
Research and recommend optimal allocation of marketing budget across different channels
Write engaging blog posts and articles to enhance community engagement and thought leadership
Sales Support
Create impactful pitch decks and commercial materials that effectively communicate product value
Design UI elements and visual assets for software applications and web presence
Collaborate on outreach strategies to connect with potential clients and partners
Develop sales enablement materials that clearly articulate product benefits and solutions
Technical Expertise
Utilize advanced design software including Adobe Creative Suite and Figma for professional-grade content
Manage social media presence using tools like Buffer and Hootsuite for optimal engagement
Track and interpret analytics to measure campaign effectiveness and guide strategic decisions
Document processes and stay current with emerging industry trends and best practices

Requirements

REQUIRED TOOLS & SKILLS

Collaboration - Experience with Excalidraw or similar whiteboarding tools
Social Media Management - Demonstrated ability with Buffer, Hootsuite
Documentation - Expertise with Google Slides & Google Docs
Analytics - Google Analytics implementation and data-driven decision making
Visual Content Creation - Photography, videography, and photo editing capabilities
Digital Marketing - Strong understanding of SEO techniques and fundamentals
AI - Tooling: Cowlar provides paid accounts of all popular LLMs. ChatGPT, Claude, Gemini. You are expected to know how to properly utilize AI chatbots and AI tooling to automate and speed up your work.
Additional Tools - Experience with Hubspot for tracking and nurturing leads. Jira, Confluence, Notion experience is also highly advantageous.

General Requirements

Educational background is flexible; marketing, design, or technical field preferred
High-energy individual with a consistently positive attitude
Experience working with international teams
Excellent written and verbal communication skills
Demonstrated ability to multitask, prioritize, and manage time effectively
Self-starter capable of immediate productivity with minimal supervision
Ability to thrive in fast-paced environments and navigate ambiguity
Strong process improvement mindset
Professional proficiency in English required; Arabic language skills advantageous
Quick adaptation to new tools and technologies
Entrepreneurial mindset with product-driven focus
Natural inclination for taking initiative
Leadership qualities that elevate team performance

Preferred Characteristics

Exceptional communication skills, both written and verbal, tailored to diverse audiences
Strong project management and reporting skills, with a focus on cross-functional collaboration
Persistent and action-oriented, with a bias towards rapid execution
Adaptable and quick to learn new technologies and methodologies
Ability to balance quality work with efficient delivery
Organized and detail-oriented, ensuring high-quality output
Anticipates potential issues and plans accordingly
Embraces the company's culture of rapid growth and innovation
Capable of making sound decisions quickly, especially under pressure
Shows initiative in identifying and solving problems without constant supervision
Solution-oriented approach with strong prioritization skills
Excellent problem-solving abilities, including technical debugging when necessary
Strong time management skills and ability to meet deadlines
Innovative thinker, capable of developing creative solutions

Individual Characteristics

Resilient mindset with the stamina to persevere through challenges
Self-disciplined with a consistent work ethic and the courage to address issues directly
Nimble problem-solver, adept at developing creative solutions in a fast-paced environment
Proactive in seeking and providing constructive feedback
Committed to continuous learning and self-improvement
Team player who values collective success over individual accolades
Accountable for own work and responsible in exercising professional freedom
Demonstrates integrity and builds trust through consistent, reliable performance
Exhibits high energy and maintains a positive attitude in all situations
Contributes to a respectful work environment, valuing diversity of thought and background
Collaborative mindset with a focus on achieving team goals
Highly adaptable and flexible in the face of changing priorities and environments
Unwavering commitment to quality and customer satisfaction
Self-motivated to complete tasks independently while excelling in team settings
Resilient and persistent, with the stamina to overcome challenges
Strong ethical foundation with the courage to address issues directly
Curiosity-driven, with a passion for continuous learning and self-improvement
Strong interpersonal skills, able to build rapport with diverse stakeholders
Detail-oriented while maintaining a strategic perspective